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Jason Sherman is on a mission to increase the Market IQ, innovativeness and performance of companies. He's a consultant, author, teacher and president of Whyze Group (www.whyzegroup.com), a market intelligence firm serving clients throughout North America.

Jason has 20 years of innovation consulting experience working with more than thirty Fortune 500 companies. His articles and workshops have been sponsored by the American Marketing Association, Association for Information Technology Professionals, American Bankers Association and numerous companies throughout the U.S.

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